When do Air Miles expires? Never!
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Air Miles boasts 11 million active cardholders. The company says collectors have amassed more than $2 billion in points over the past four years.
Customers had expressed outrage over the looming deadline when they would lose long-held points. The expiration policy, which was first announced in 2011, was set to take effect on Jan. 1, 2017
Air Miles owner LoyaltyOne backdown on its expiry policy threat just before the looming end-of-year deadline. There’s no longer a five-year expiration date on unused miles acquired from 2012 on.
“There is uncertainty with provincial governments proposing or considering legislation across Canada, so we have decided to cancel the expiry policy so that all collectors, regardless of location, can be confident that their balances will be protected,” said Bryan Pearson, president and CEO of LoyaltyOne, the parent company of Air Miles, in a release last week.