Record Purchases of Starbucks Cards Anticipated on Christmas Eve

As customers finalize their holiday shopping, Starbucks anticipates record purchases of Starbucks Cards on Dec. 24, citing the trend for customers to make their gift card purchases at the last minute.

Last year, nearly 2.5 million Starbucks Cards were purchased in Canada and the U.S. on Christmas Eve – representing approximately 1,700 cards purchased per minute.

The National Retail Federation reports that 58.8 percent of shoppers said they would like to receive a gift card, making it the most requested gift item nine years in a row. Since Starbucks® Card launched 15 years ago, more than $25 billion has been loaded on Starbucks Cards in Canada and the U.S. alone, with $5.1 billion loaded onto Starbucks Cards in the past fiscal year (Oct 2014Sept 2015), and of that total, a record $1.6 billion loaded onto Starbucks Cards in three months (October 2014 through December2014). Starbucks sees the benefits of this increased activity in stores as gift cards received over the holiday season are redeemed.

Today, more than one-third of all transactions in Canada and the U.S. are paid for with a Starbucks Card, and Starbucks Cards are available in more than 31 countries worldwide, with planned expansion in 2016. Starbucks Cards are the gift that keeps on giving.

Source: Starbucks