Millennials and men most likely to put off making holiday purchases in the fifth annual CIBC holiday shopping poll
With the holiday season in full swing, a CIBC poll completed December 15 – just 10 days before the big day – finds that 69 per cent of Canadians have not yet finished their holiday shopping, including 15 per cent who haven’t even started.
Millennials, or Canadians aged 18-34, are the biggest procrastinators, with 75 per cent saying they have not finished their shopping. When it comes to those who haven’t started their shopping, 18 per cent of men and only 11 per cent of women say they had not bought a single gift yet.
“While Canadians have done a good job so far of keeping their spending in check, with so many still shopping at the last minute, the risk of overspending increases,” says Steve Webster, Vice-President, Retail and Business Banking, CIBC. “Although the hustle and bustle of last-minute shopping is part of Canadians’ reality, shopping at the last second often forces you to make heat-of-the-moment decisions and go over budget because of the time crunch.”
Key findings of the poll include:
- 69 per cent of Canadians have not finished their holiday shopping
- Those who have not finished shopping are more likely to overspend, with 20 per cent saying they expect to go over their budget and 24 per cent who did not set a budget
- So far this holiday season, Canadians have spent an average of $601 on their shopping; an earlier CIBC poll found that Canadians planned to spend an average of $652
- Last year’s poll found Canadians had spent an average of $678
- Spending varies drastically across the regions, with British Columbians having already spent $871 as of December 15 compared toQuebec where people had only spent $383
- One-in-four Canadians (23 per cent) opt to not cap their festive spending and have no holiday shopping budget
Beyond gifts, throwing parties derails Canadians’ shopping budgets
Beyond buying gifts, 40 per cent of Canadians say buying food and alcohol to entertain family and friends could push them over their shopping limits while 32 per cent say dining out was a factor that could bust the budget.
“It’s easy for spending to get out of hand but it can help to keep a tally of your spending as you go to keep things in perspective,” says Mr. Webster. “Having a plan for both spending and paying off your bills go hand-in-hand; together they can help ensure that you don’t start off the New Year already behind on other savings goals.”
KEY POLL FINDINGS
Percentage of Canadians who have not finished their holiday shopping, by region:
Percentage of Canadians who have not finished their holiday shopping, by age:
|18-34 year olds||75%|
|35-54 year olds||72%|
|55+ year olds||58%|
Percentage of Canadians who have not finished their holiday shopping, by gender:
Percentage of Canadians who have not started their holiday shopping, by gender:
How much Canadians think they have spent on holiday shopping so far this year, by region:
How Canadians’ spending compares to their set holiday budgets:
|Finished shopping||Not finished shopping|
|Don’t know / lost track||3%||3%|
|Didn’t set a budget||22%||24%|
From December 14th to 15th, 2015, an online survey was conducted among 1,519 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error – which measures sampling variability – is +/- 2.08 per cent, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.